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Despite pulling in the reins on production facilities in the U.S. and Europe, Toyota says it's on track to topple its sales figures for this time last year. According to Jim Lentz, President of Toyota Motor Sales, by the time all the numbers come in for March, sales should be up 30-35 percent over 2009, even with the negative impact from the company's recall bombardment.

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2010 Daihatsu Boon – Click above for high-res image gallery

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2010 Toyota Prius – MotorWeek Drivers' Choice Award winner for Best of the Year

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2010 Toyota Prius – MotorWeek Drivers' Choice Award winner for Best of the Year

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2010 Toyota Prius – Click above for high-res image gallery

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2010 Toyota Auris - Click above for high-res image gallery

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2010 Toyota Matrix – Click above for high-res image gallery

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Tommy Kaira Toyota Prius – Click above for high-res image gallery

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2010 Toyota Etios promo – Click above to watch video after the jump

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Billabong Toyota Venza - Click above for high-res image gallery

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Said the executive creative director of the 2010 Toyota 4Runner media campaign: "This is the last authentic SUV. All the rest have gone suburbia." By "authentic" he means dirt, surf, wilds, and maybe bears, and to show you how to get there, Toyota has rolled out the Toyota Trail Tracker.

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2010 4Runner for the Baja 1000 -- Click above for high-res image

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Click above for a high-res gallery of the 2010 Toyota Camry

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