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2010 Toyota Prius - Click above for high-res image gallery

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Much has been made over the past few months regarding the pricing differences between the new Toyota Prius and its chief rival from Japan, the Honda Insight. As you're surely aware by now, Honda decided the world really wanted a less expensive dedicated hybrid hatchback, while Toyota went all out on technology and features in its bid for hybrid supremacy. Curious exactly how much all of that stuff will cost you?

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2010 Toyota Prius - Click above for a high-res image gallery

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2010 Toyota Prius - click above for a high-res gallery

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