2010 buick enclave

The Epitome of Inconspicuous Consumption

There was a time when Buick was the brand of choice for doctors, lawyers and politicians. Its cars were elegant enough to show success without being overt signals of wealth, they were the ...

Bob Lutz has gone on record worrying about Buick's advertising campaign, arguing that the messaging doesn't say the right things to the right people. If only Buick had been advertising this instead: a five-passenger "Baby Enclave" CUV that is coming next year, followed by a plug-in hybrid version ...