Autoblog

Time Waster of the Day: Ford Taurus stars in online game "White Collar: Chasing the Shadow"

Jonathon Ramsey — Thu, 21 Jan 2010 15:35:00 EST

About a year ago, Saab got 500,000 eyeballs on its 9-3 Convertible using an online game tied to the show "Burn Notice". Ford is now doing the online game dance with the USA Network - the very same channel that aired "Burn Notice" - this time based on its new show "White Collar." The vehicle of choice: the Taurus.

You'll be using that Taurus - which is actually black, not red - to chase The White Shadow, the evilest white collar criminal around. And you'll need a suite of Ford features to do it: SYNC, SecuriCode, Collision Warning and Adaptive Cruise Control, among others. The game will take seven weeks to solve, so you'll be spending a lot of time in your sedan, but every week five winners will get a White Collar "gentlemen's bag," and the grand prize winner will get a new Ford Taurus. That one will probably will be red.

You can find the press release after the jump, or you can get straight to playing by clicking the link below.

[Source: Ford]

Continue reading Time Waster of the Day: Ford Taurus stars in online game "White Collar: Chasing the Shadow"

Time Waster of the Day: Ford Taurus stars in online game "White Collar: Chasing the Shadow" originally appeared on Autoblog on Thu, 21 Jan 2010 15:35:00 EST. Please see our terms for use of feeds.

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REPORT: Ford altering Taurus model mix to build more SEL, SHO models

Chris Shunk — Tue, 22 Dec 2009 08:00:00 EST

Filed under: Car Buying, Sedan, Marketing/Advertising, Ford

2010 Ford Taurus SHO - Click above for high-res image gallery

When a new model hits the market, auto manufacturers typically release higher-option models out of the gate to maximize early profits. In short, if you're jonesin' to get into an all-new product, you often pay a content premium to be one of the first to get said new car or truck. In a good market, that makes sense, but since 2009 has been a sales disaster for automakers, it was understandable that Ford chose to make more lower-spec 2010 Tauruses than normal. Despite the challenging financial climate, as it turns out, many dealers are clamoring for more high content models.

Automotive News is reporting that dealers are short on SEL and SHO variants of the new Taurus. Marketing chief Jim Farley reportedly told a group of reporters at a press event that the situation was "a problem for our dealers." Overall inventory of the Taurus is solid, with the typical dealer holding a 60-70 day supply of the plus-sized sedans - but some dealers have reportedly waited up to 80 days for certain custom orders.

Given how much more upscale the 2010 model is over the last model, this can be seen as a victory of sorts for the Blue Oval, as it wasn't clear that consumers would welcome back the Taurus nameplate on any car, much less one with loftier aspirations and price tags. That said, all is not puppy dogs and ice cream - Taurus sales are down 22 percent year-over-year (selling 38,361 units through November), although whether that is because of the economy or the car itself remains up for discussion.

Ford dealers are reportedly also running short on F-150 Double Cab models as market demand was misjudged by product planners.

One vehicle that may help Ford to pick the right mix out of the gate is the Fiesta. Ford has gained over 80,000 hand-raisers for what will soon be the Blue Oval's smallest US vehicle and the "Fiesta Movement" has helped the automaker get a lot more data on what kinds of variants customers expect. If the Fiesta launch goes as planned, we're thinking Ford will take similar steps to market other products in the future.

[Source: Automotive News - sub. req.]

REPORT: Ford altering Taurus model mix to build more SEL, SHO models originally appeared on Autoblog on Tue, 22 Dec 2009 08:00:00 EST. Please see our terms for use of feeds.

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New Ford models cut automaker's lineup age by 2.4 years?

Chris Shunk — Fri, 24 Jul 2009 18:32:00 EST

Filed under: Ford

2010 Ford Taurus - Click above for a high-res image gallery

Ford is launching ten new or redesigned vehicles this year, bringing its line-up age down to a scant 2.4 years, according to a Merrill Lynch report. Product Chief Derrick Kuzak told the Free Press that the goal is to keep the product lineup fresh, and the Blue Oval is getting the job done with fewer models and vehicle platforms.

Back in 2004, Ford had 92 vehicles in its product lineup, and that number was dropped to 59 by 2008. Ford also cut platforms from 27 to 16 during that time frame, slicing engineering costs by a whopping 60% as a result.

Ford intends to keep up the accelerated pace of vehicle launches in 2010 with the introduction of the new Fiesta, a global Focus, the Transit Connect electric, a heavily updated Super Duty pickup lineup, and an all-new unibody Explorer. Autoconomy analyst Erich Merkle reportedly told the Free Press that the Blue Oval has "a tidal wave of new product" planned for the next 18 months.

Citibank analyst Itay Michaeli is reportedly questioning whether Ford can keep up this frenetic pace of vehicle launches as the automaker continues to lose money. Analysts were expecting Ford to lose about 53 cents per share in the second quarter, after burning through $3.7 billion in cash in Q1, but the company surprised many by losing only 21 cents per share on continuing operations. Ford CEO Alan Mulally says the company has the money to execute it's plan.

Gallery: First Drive: 2010 Ford Taurus

[Source: Free Press, CNN Money]

New Ford models cut automaker's lineup age by 2.4 years? originally appeared on Autoblog on Fri, 24 Jul 2009 18:32:00 EST. Please see our terms for use of feeds.

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Inside Line pits Ford Taurus against Honda Accord. Who wins?

Chris Shunk — Wed, 22 Jul 2009 13:28:00 EST

Filed under: Sedan, Ford, Honda

When Honda decided to grow its bread-and-butter Accord sedan in every dimension, it entered into the large car segment. The press has been pretty well split on whether or not that was a good idea, but the car buying public continues to vote favorably with its pocket books.

Ford has had a large car entry since the 2005 model year when it unleashed the Five Hundred to the surprise and delight of just of... well... someone, presumably. After lackluster sales, Ford changed the name of its full-sized sedan to Taurus for 2008, but the end result remained the apathy of car buyers. Ford appears to have finally stepped up its game with the 2010 Taurus, however, as the Blue Oval has decided to take its super sized sedan upmarket, with an elegant interior and an exterior that people will actually notice.

Our friends over at Inside Line have brought the Accord and Taurus together in an epic battle of the big rigs. The Accord has a quality pedigree and the love of the car-buying public, while Ford counters with an upstart Taurus that has become the flagship of a vastly improved lineup. The battle was close, but only one large sedan could end up on top of this comparison. Hit the link below to head over to Inside Line to read the comparison for yourself.

Gallery: First Drive: 2010 Ford Taurus

Gallery: First Drive: 2008 Honda Accord

Photos copyright (C)2008 Jonathon Ramsey/ Weblogs, Inc.

[Source: Inside Line | Image: Scott Jacobs]

Inside Line pits Ford Taurus against Honda Accord. Who wins? originally appeared on Autoblog on Wed, 22 Jul 2009 13:28:00 EST. Please see our terms for use of feeds.

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First Drive: 2010 Ford Taurus - The once and future king?

Chris Paukert — Mon, 22 Jun 2009 11:57:00 EST

Filed under: Sedan, Ford, First Drives

2010 Ford Taurus - Click above for high-res image gallery

Ford's marketers and PR types have a tremendous job ahead of them: Educating the American consumer on what company's new Taurus is all about. It's a Herculean task that amounts to nothing more than rebuilding a brand that was once broadly considered an icon - not just of the auto industry - but of American business at large.

Fortunately for the Blue Oval team, they may have an ace-in-the-hole. As we learned driving the 2010 Ford Taurus through Tennessee and North Carolina's Smoky Mountain roads, this new bull shows promise and takes the marque upscale like never before. But be under no illusions - this is a risky move. The Taurus name has never been extended upmarket like this before (let alone in such a waterlogged economy), and it isn't immediately clear who the model's competitors are - a detail that could prove problematic when trying to target customers.

The Chicago-built Taurus is no longer a logical Toyota Camry, Honda Accord and Chevrolet Malibu cross-shop - that's the Fusion's turf now. In size, technology, and aspirations, Ford is pushing its new sedan several of rungs up the ladder. Is it the right product for the right time? Perhaps of more immediate concern, is it carrying the right name and will Ford be able to overcome the Taurus brand's baggage and sell America on its virtues?

Click through to see if the Blue Oval has a fighting chance.

Gallery: First Drive: 2010 Ford Taurus

Gallery: 2010 Ford Taurus

Continue reading First Drive: 2010 Ford Taurus - The once and future king?

First Drive: 2010 Ford Taurus - The once and future king? originally appeared on Autoblog on Mon, 22 Jun 2009 11:57:00 EST. Please see our terms for use of feeds.

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Spy Shots: 2010 Ford Taurus leaves the studio

Chris Shunk — Thu, 10 Jul 2008 12:02:00 EST

Filed under: Spy Photos, Sedan, Ford

The current Ford Taurus is a safe and reliable vehicle with plenty of space for a family of five. The Taurus is also completely invisible in the large car market, due mostly to its vanilla appearance. The Blue Oval is hoping to correct this issue with the next generation Taurus, which is due in 2010. We've already seen a blurry photo of a handsome clay model back in April, and now the future Ford flagship has been spied on the street as well.

Spies have caught a well-camo'd Taurus mule undergoing testing on public roads, with a new grille and modern-looking headlights that are exactly like the model we saw earlier in the year. The test vehicle also displays the same basic shape as the model we showed you back in the spring, which carries a more subdued version of Ford of Europe's Kinetic design theme. Gone is the odd-looking bulbous greenhouse from the current model, giving the future Taurus a more modern appearance.

According to MotorTrend, front- and all-wheel-drive variants will be available, and power will be provided the new EcoBoost engines, with a possible SHO revival packing the same turbocharged mill found in the Lincoln MKR concept.

[Source: MotorTrend Photo: Priddy]

Spy Shots: 2010 Ford Taurus leaves the studio originally appeared on Autoblog on Thu, 10 Jul 2008 12:02:00 EST. Please see our terms for use of feeds.

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