2010 Taurus

About a year ago, Saab got 500,000 eyeballs on its 9-3 Convertible using an online game tied to the show "Burn Notice". Ford is now doing the online game dance with the USA Network – the very same channel that aired "Burn Notice" – this time based on its new show "White Collar." The ...

When a new model hits the market, auto manufacturers typically release higher-option models out of the gate to maximize early profits. In short, if you're jonesin' to get into an all-new product, you often pay a content premium ...

Ford is launching ten new or redesigned vehicles this year, bringing its line-up age down to a scant 2.4 years, according to a Merrill Lynch report. Product Chief Derrick Kuzak told the Free Press that the goal is to keep the ...

When Honda decided to grow its bread-and-butter Accord sedan in every dimension, it entered into the large car segment. The press has been pretty well split on whether or not that was a good idea, but the car buying public continues to vote favorably with its pocket books. Ford has had a large car ...

Ford's marketers and PR types have a tremendous job ahead of them: Educating the American consumer on what company's new Taurus is all about. It's a Herculean task that amounts to nothing more than rebuilding a brand that was once ...

The current Ford Taurus is a safe and reliable vehicle with plenty of space for a family of five. The Taurus is also completely invisible in the large car market, due mostly to its vanilla appearance. The Blue Oval is hoping to correct this issue with the next generation Taurus, which is due in ...