2010 BMW 550i GT

It appears that BMW may have overestimated the U.S. market appeal for high-end versions of the 550i Gran Turismo, and executives now acknowledge that the six-cylinder 535i probably should have been available at launch. ...

BMW recently launched a new marketing campaign titled "BMW is Joy." The new tag line is explained as, "Part of a big-media strategy the company is doing to raise its profile worldwide with a more emotional, optimistic voice." ...