Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2009 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[MINI gets its marketing on for new Cabrio]]>http://www.autoblog.com/2008/12/03/mini-gets-its-marketing-on-for-new-cabrio/http://www.autoblog.com/2008/12/03/mini-gets-its-marketing-on-for-new-cabrio/http://www.autoblog.com/2008/12/03/mini-gets-its-marketing-on-for-new-cabrio/#commentsFiled under: , , ,


Click above for gallery of upcoming MINI Cabrio marketing materials

Now that the 2009 Mini Cabrio has been unleashed onto the interwebs, expect to witness a full-court advertising press as the automaker tries to keep up the positive momentum in sales over last year. MINI has always had clever ads for its retro hatches, and that trend will continue with the latest 2009 Cabrio, which is officially set to debut at the Detroit Auto Show next month. Previous marketing attempts have humorously suggested that it's never a good idea to lower the top, and a similar theme is being used again, except in a much more eye-catching manner. Seriously, how disturbing is the ice-covered guy? That's the stuff of nightmares.

Besides print materials, some screen captures of upcoming UK commercials indicate that lowering the soft top is never permissible, even in the face of freezing temperatures, monumental rain puddles or, um, the occasional Ninja attack. Take a look for yourself in the gallery below.

Gallery: 2009 MINI Cabrio marketing materials


[Source: MINI Forum]

MINI gets its marketing on for new Cabrio originally appeared on Autoblog on Wed, 03 Dec 2008 15:28:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>2009 mini cabrio2009 mini convertible2009 mini cooper cabrio2009 mini cooper convertible2009MiniCabrio2009MiniConvertible2009MiniCooperCabrio2009MiniCooperConvertiblemini adsmini advertisementmini cabrio adsMiniAdsMiniAdvertisementMiniCabrioAdsWed, 03 Dec 2008 15:28:00 EST<![CDATA[New MINI Convertible to debut in Detroit]]>http://www.autoblog.com/2008/09/25/new-mini-convertible-to-debut-in-detroit/http://www.autoblog.com/2008/09/25/new-mini-convertible-to-debut-in-detroit/http://www.autoblog.com/2008/09/25/new-mini-convertible-to-debut-in-detroit/#commentsFiled under: , , ,

Now that the very last of the first-gen convertible MINI Coopers has officially rolled down the assembly line, all eyes turn their attention towards the new R57 model. There are some undisguised spy shots floating around, though all but the most die-hard fans would be hard-pressed to spot the differences. The top works the same, featuring the same partly opened 'sunroof' style and the fully opened wind-in-you-hair mode of the last model. Also, the top does not stow away like many modern convertibles, instead sitting atop the rear deck like many of the classics MINIs. Also conspicuously absent is the large external roll-bar of the old model, replaced with a single pop-up unit for '09. It's under the skin where the changes are most apparent, most notably the new 1.6-liter BMW/PSA/Peugeot-Citroen mill. Expect standard Cooper and up-level Cooper S models to make it to the U.S. with the Cooper One and Cooper D added for Europe.

Rumor has it that MINI is set to debut the new '09 'vert at the Detroit Auto Show in January. We expect production to be fully ramped up so that customer deliveries will begin in earnest before summer. And if you don't have your order in yet, expect a very long wait.

[Source: Auto Express]

New MINI Convertible to debut in Detroit originally appeared on Autoblog on Thu, 25 Sep 2008 18:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>2009 mini convertible2009MiniConvertibledetroit 09detroit 2009detroit auto showDetroit09Detroit2009DetroitAutoShowmini convertiblemini cooper convertibleMiniConvertibleMiniCooperConvertibler57r57 minir57 mini cooperR57MiniR57MiniCooperThu, 25 Sep 2008 18:30:00 EST