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Aston Martin has stepped in to clarify recent rumors of its Lagonda revival. We know that a Lagonda concept is due to be shown at next year's Geneva Motor Show, and of late it was speculated to be something SUV-ish. An Aston spokesperson has laid out the plan, and this time neglected to mention the acronym "SUV" at all.

Two upcoming Lagondas will probably be sedans and use Aston's VH platform, tending to the luxury side of sporting while Aston solidifies its grip on the sporting side of luxury. An upscale and up-priced version of the Rapide will come in 2011, followed by a $100,000-or-so S-Class challenger in 2012. Now that we've got the SUV thing out of the way, let's hope Aston stays on the right course and creates cars that don't look anything like more DB9 clones.

[Source: Automotive News, sub req'd]

Aston Martin's Lagonda S-class fighter coming in 2012 originally appeared on Autoblog on Fri, 10 Oct 2008 09:02:00 EST. Please see our terms for use of feeds.

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When we recently posted on Aston Martin dragging Lagonda out of its crypt, one of the assertions was that "they've reportedly ruled out the possibility of a sport-ute." That might have been nothing more than a semantic turn, as Car & Driver is reporting that the first Lagonda will be "something SUV-ish."

Aston Martin CEO Ulrich Bez said the new car will have historical influences at the same time as it is "future-orientated," but the giveaway for C&D seems to be in his line that it will be "truly versatile" and "suitable for both existing and emerging markets." We can't tell if anyone actually came out and told the mag that the car would be an SUV, but an Aston source is quoted as saying it "wouldn't be an SUV in the same way as BMW X5."

So back to the semantics of no "sport-ute" and "SUV-ish" -- this sounds like it could be a brutish, hi-luxe sedan, or even a wagon suitably forceful enough to put space between it and the Rapide. Since Aston's looking at its long-term future, we imagine it will want something that won't leech sales, and that leaves a number of options. Which one the company settles on, however, we won't know until the concept shows up at the 2009 Geneva Motor Show.

[Source: Car & Driver]

Aston Martin Lagonda line could have SUV flavor originally appeared on Autoblog on Wed, 24 Sep 2008 18:58:00 EST. Please see our terms for use of feeds.

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