2009 mini cabrio


MINI gets its marketing on for new Cabrio

Now that the 2009 Mini Cabrio has been unleashed onto the interwebs, expect to witness a full-court advertising press as the automaker tries to keep up the positive momentum in sales over last year. MINI has always had clever ads for its retro hatches, and that trend will continue with the latest 2009 Cabrio, which is officially set to debut at the Detroit Auto Show next month. Previous marketing attempts have humorously suggested that it's never a good idea to lower the top, and a similar theme is being used again, except in a much more ... Read more →

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Autoblog Podcast #156: Paukert comes back for more! 

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

 
 

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