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REPORT: VW banking on Oprah giveaway to raise awareness of slow-selling Routan minivans
If you close your eyes and think about the Volkswagen product lineup, products like the Golf, Jetta, and Passat are sure to come to mind. Most won't picture the Routan minivan, because most Americans don't even know the rebadged Dodge Grand Caravan exists. Sales of the Routan are so bad that the minivan hasn't been made since January, and production isn't picking up again until August. Volkswagen is hoping to change the fortunes of its invisible minivan by giving away two Routans on the Oprah Winfrey Show. The move could prove to be a boon ... Read more →
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REPORT: VW banking on Oprah giveaway to raise awareness of slow-selling Routan minivans 4 months ago on Autoblog
If you close your eyes and think about the Volkswagen product lineup, products like the Golf, Jetta, and Passat are sure to come to mind. Most won't picture the Routan minivan, because most Americans don't even know the rebadged Dodge Grand Caravan exists. Sales of the Routan are so bad that the ...
Autoblog Podcast #156: Paukert comes back for more!
Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.
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