Autoblog

click on above image to view high-res gallery of the 2008 Scion xB

In the latter part of the 1990s, Toyota realized it had a problem on its hands. Although its sales had been climbing steadily for years, the average age of its customers was also climbing. That's fine in the short term, but over the long haul if a company isn't attracting some younger clientele into its showrooms, sales will eventually begin to dry up. After several years of unsuccessfully trying to attract more youthful customers with cars like the Echo, the Japanese behemoth tried a new tack in early 2003.

That was when Toyota announced a new brand called Scion that would be targeted at the so-called Generation Y crowd. Unlike Lexus, Scions would be sold in existing Toyota showrooms. The Scion roll-out kicked off in California and a few other markets in the Southwest and eventually spread throughout the country. The first two Scions were the xA and xB, which were both based on the previous generation Yaris/Vitz platform. By late 2006, the xA and xB were ready to be replaced as the first second generation Scions made their debut at the 2007 Chicago Auto Show in February. The new xB started appearing at Scion stores in early summer and landed in the Autoblog Garage in September. Find out what we thought of the xB Rev. 2 after the jump.


All photos ©2007 Sam Abuelsamid / Weblogs, Inc.