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Mazda Perfects the Fun-to-Footprint Ratio

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2011 Mazda2 – Click above for high-res image gallery

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click above for more pics of the Ursa Minor ECamper

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Grassroots campaigns aimed at automakers rarely succeed, and even when local dealers get involved those efforts tend to stagnate or get lost in the filter between the showroom floor and the automaker's HQ. But when an entire country's marketing and PR efforts get behind a project there might be a faint hope of success. Mazda UK is launching a lobbying blitz to get its Japanese parent to bring the goods to Britain's masses in the form of the Mazdaspeed2 (well, it'd be called the Mazda2 MPS in the

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Podcast #60 finds us reminiscing about the Geneva Motor Show. We spend a while talking about what our team saw at the show - standout vehicles, best and worst, most surprising (good and bad) to see in person versus pictures. John presses Damon for information about how some hotly anticipated cars such as the Mazda2, Audi S5, and the M3 looked at our first opportunity to be up close and personal with them. A good long time is spent covering Geneva before we turn our attention to Ford's sale of As

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As we reported a few days back, Ford has big plans for the bits and pieces that make up the Mazda 2. While the Mazda will have the requesitie joie de vivre known as "zoom zoom," Ford variants are a go, as well. Automobile posits that naming the Ford version might be a sticky wicket. We've recently seen the blue oval return to names with some history, so an all new moniker may be out from the get-go. That leaves us with some greatest hits from yesteryear. Pinto likely won't work, it's too old, an

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