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Oh well. Those Chrysler "Let's Refuel America" gas cards undoubtedly sounded good to car buyers over the summer when gas was well over four bucks and it seemed like there was no limit to how high the price could go. Offered in lieu of rebates, the gas cards essentially locked drivers into the then-cheap pump price of $2.99/gallon. Now, several months (and countless hysterical media reports) later, the economy is in the tank and so, as it happens, is the price of gas. In what feels like a time wa

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Chrysler's "Let's Refuel America" incentive, in which the automaker gave out gas cards which guarantees fuel at $2.99 a gallon, has not proven very successful at all. After the program was initially launched, critics were quick to point out its flaws, and it appears that the car buying public was smart enough to see past the tactic as well. It's easy to understand that offering fuel at lower prices is no way to reduce its consumption, but it's the unfavorable financial information which likely p

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It looks like car shoppers have been smart enough to see past Chrysler's cheap gas guarantee. Despite Chrysler's extension of the offer for an extra month, a very small percentage of actual consumers have actually chosen the gas guarantee over the old fashioned cash back options. As we've reported in the past, the incentive wasn't really as good as it seemed once the math was done. As was pointed out by the Union of Concerned Scientists, a 3 mpg bump in efficiency would be equal to the savings C

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