Chrysler's "Let's Refuel America" incentive was pretty soundly panned when it was announced in May. Consumer Reports did the math and agreed that getting gas for $2.99 a gallon for the next three years is not a deal. Customers apparently agree that the gas card incentive isn't worth it, since only about 5-10 percent of Chrysler buyers have opted for the promo (which locks out other options). Still, Chrysler doesn't have much else to offer these days, and so has decided to extended the promotion
Chrysler's "Let's Refuel America" incentive, in which the automaker gave out gas cards which guarantees fuel at $2.99 a gallon, has not proven very successful at all. After the program was initially launched, critics were quick to point out its flaws, and it appears that the car buying public was smart enough to see past the tactic as well. It's easy to understand that offering fuel at lower prices is no way to reduce its consumption, but it's the unfavorable financial information which likely p
It looks like car shoppers have been smart enough to see past Chrysler's cheap gas guarantee. Despite Chrysler's extension of the offer for an extra month, a very small percentage of actual consumers have actually chosen the gas guarantee over the old fashioned cash back options. As we've reported in the past, the incentive wasn't really as good as it seemed once the math was done. As was pointed out by the Union of Concerned Scientists, a 3 mpg bump in efficiency would be equal to the savings C
If you're trying to conserve fuel, making said fuel cheaper doesn't help the cause. If you're trying to sell cars, making the stuff they run on cheaper might help. But one thing is for certain, not everyone is a fan of Chrysler's new "Let's Refuel America Gas Card."
Ever hear of Pricelock? It's a service for fleet operators to purchase gas in bulk at a set price to buffer the company budget from rising fuel fluctuations. Chrysler thinks that new car buyers should be able to participate as well, through the company's new "Let's Refuel America Gas Card."