Autoblog

Click above for a few images leading up to Rampfest.

As jaded pseudo-journalists, viral marketing campaigns have lost some of their grimy allure over the last few years. But BMW's latest attempt to get the masses pumped about the imminent launch of the 1-series coupe in the U.S. has so much hoontastic potential than even our oddly named friends can't ignore it.

Head on over to the fictional Bavarian village of (lemme get this right) Oberpfaffelbachen's website and you're greeted with the Oktoberfest anthem. From there, you can read up on the town's history, get a quick "Hallo" from the mayor and begin to understand the marketing ruse that BMW is launching – literally – when you check out the Rampenfest link.

The idea is simple. Build a 454 meter-high ramp that will launch the 135i over the European landscape and across the Atlantic onto U.S. shores. But the joke doesn't end there. Jeff Schultz, a (faux) documentary filmmaker, has decided to produce a movie that will cover the entire event from conception to completion, and he's been kind enough to put up a trailer of his flick to whet our appetites for the big day.

You can check out the trailer here, the filmmaker's blog here and if you're 21, female and willing to email a picture of yourself to be voted Miss Ramp (rim shot), you can enter with the rest of the contestants here.



[Source: Oberpfafelbachen via Jalopnik]

Click above for a high-res gallery of the BMW 1-series tii concept.

Among the assorted wares BMW will be showing off in Geneva, the Bavarian boys will also be displaying a complete accessories package for the 1-series that includes a number of the aerodynamic features we've seen already.

According to Winding Road's sources, the concept that will be sitting on BMW's stand will gauge the public's interest in a tii model that could be powered by a twin-turbo, four-cylinder engine that would put a premium on (thank God) weight savings, thorough to lighter brakes, wheels and exterior elements.

Make the jump for BMW's press release about its performance parts for the 1-series.



[Source: BMW via Winding Road]

click above for more high-res pics of the BMW 135i

If you're still frothing at the mouth for anything having to do with the new BMW 1-Series coupe, some new photos have found their way onto the internet. It's still a 3-series that was left in the dryer too long, but the new shots show the car off in its best possible light. There's been a lot of talk about the 135 being a return to the roots of what propelled BMW to such greatness, with alphanumerics like E30 M3 and 2002tii flying about. The 135i certainly holds its own stylistically, even if it is not possessed of the same delicacy of line as its forebears. The 135i appears hefty, like a block of dense marble carved by a skilled artisan, and when you get right down to it, that's what it is. We've babbled enough, check out the gallery. Thanks for the tip, Horatiu!

[Source: edbmw]

Click above for a gallery of pics.

The numero-uno forum for all things 1-series got a hold of BMW's brochure for its upcoming line of performance parts, and as suspected, much of the kit originally seen on the tii concept will be available through authorized BMW dealers.

The photos we posted last week of the modified 1-series show the same car displayed in the brochure. Unfortunately, the text is in German, but Google's translation software is here to help.

Aside from some aerodynamic body panels that are visible in the pictures, well-to-do customizers can upgrade the front brakes of their 1-series with six-piston yellow calipers squeezing 325mm drilled and slotted rotors, while two-piston calipers in the rear grab onto 320mm rotors. Three different wheel choices frame those new yellow binders, ranging from 18x7.5-inches all the way up to 19x9 inch rollers, while a new dampers, springs, stabilizer and strut tower bars are available to keep things planted at all four corners.

While we don't see an optional ECU upgrade mentioned in the brochure, BMW will be offering a new intake setup and a full exhaust to ease breathing duties, and a new short shifter supposedly reduces throws by 25-percent over its stock counterpart.

Inside, there's plenty of carbon fiber, aluminum and Alcantara accoutrements that can be applied throughout the interior, and those sports seats we've been drooling over will be available as well. The big question, however, is what's going on with the steering wheel. At the 12 o'clock position is an LCD screen that can be controlled via the two buttons flanking its sides. The display can act as a stopwatch, able to keep track of 10 different laps down to 1/100 of a second, and can record 1/8- and 1/4-mile times, saving them for later viewing, along with keeping tabs on the engine temp, positive, negative and lateral g's.

You can check out some of the pics in the gallery below.

Top tip Jack!

[Source: 1addicts]

click above for gallery of images

Few models in the BMW lineup have as much tuning potential as the newly released 135i, and the Bavarian boys and girls are intent to capture as much of that market as possible. The BMW 1-series tii concept proved that BMW was serious about offering performance parts to boost (and possibly lighten) its new turbo'd coupe, and a member of 1addicts posted photos of what could be the first 135 to get the in-house tuner treatment.

Most of the parts shown are carryovers from the tii concept, including the revised front fascia, side skirts, carbon fiber diffuser and matching rear wing. The C.F. hood may have been swapped out for a stock aluminum piece, but we're guessing the weave has been covered in matching white paint. The upgraded brakes are one of the most obvious additions, while inside, there's plenty of Alcantara covered kit, from the shift boot to the seats, which are also dead ringers for the thrones shown on the concept. The steering wheel is new however, sporting more grippy suede and complete with three different sections packed with LEDs. Your guess is as good as ours about the two displays mounted at 11 and 1, but the center mounted LED arrangement is likely a shift-light/rev meter.

Thanks for the tip, JL!

click above for more high-res live shots of the BMW 1 Series Convertible

The final reveal in BMW's three-movement press conference was a drop-top version of its perfectly-sized 1 Series. While some in the audience might have preferred that the preceding female dancers had instead lost their tops, this vehicle was not a bad consolation prize.

Available in naturally-aspirated (128i) and forced-induction (135i) flavors, the 1 Series 'vert offers wind-in-your-face motoring in a mere 22 seconds by virtue of its electrohydraulic power soft top. Technical goodies abound, such as VALVETRONIC, an on-demand electric water pump that uses only 1/10th the power of a standard water pump and only runs when required, and pop-up roll bars to protect the occupants in case the vehicle goes rubber-side up. Additionally, the 135i gets an electronically-controlled limited slip differential to help cope with its additional 70 HP, as well as six-piston calipers up front to bleed off all of that speed.

BMW made note of the boat-like shape of the "shoulder" (the character line just below the 1 Series' beltline), and we gotta admit that it looks this way in person. More important than how design features are described is how well the overall package works, and the 1 Series is indeed attractive as a convertible. Consider approved by Autoblog. A variety of M Series options are available on both cars to spruce up the exterior and interior, with the 135i already getting a version of the M Aerodynamics Package as standard equipment.

Oh yeah, the price: the 128i Convertible will start at $33,875 while the hopped up 135i will break your bank at $39,875. Yikes!

The BMW 1-Series is on the verge of being sold here in the U.S., which means the multimedia blitz is on its way. With automakers getting more creative to capture buyers attention, spots are getting more high tech, and less reality based. BMW brass have recognized the trend, and the end result is a fanciful version of how the 1-Series is produced at the factory. Hit the jump to see the the :30 spot, which carries the tag line "Makes you want to get behind the wheel." While the commercial may not do that for us, the razor sharp BMW chassis and silky smooth 300-hp twin-turbo inline-six has us panging for a shot behind the wheel. Check out the gas fill up point just before the Bimmer takes off. That would beat the hell out of self-serve in the dead of winter.

[Source: YouTube]

After centuries of counting on eight reindeer (unless there is fog), it appears as though Santa Claus has instead opted for the internal combustion engine. To traverse the sometimes tight airways around metropolitan areas, good ol' Saint Nick decided the nimble nature of the BMW 1-Series was best-fitted to do the job.

The boys and girls of team Bimmer have decided that the best way to sell the 1-Series on their home turf during the holiday season is to involve the biggest commercial icon of Christmas. As you can see above, Santa is haulin' ... presents, and the smallest four-wheeler from the Bavarian Motor Werks is leading the way. St. Nick is going so fast, all the vowels have left the billboard. If this doesn't keep awake the children of Hamburg, we don't know what will. Imagine trying to sleep when every car that drives by makes you think Santa is pulling into your driveway. Heck, we're sure there are a lot of parents hoping to get the little BMW coupe for Christmas, too.

[Source: AutoblogGreen]

Click the image above for a high-res gallery.

Like everything else from the propeller people, AC Schnitzer gets a stab at improving BMW's products before they're even released to the masses. The formula is the same for the new 135i, boosting power output of the 3.0-liter twin-turbocharged six to 360 HP and 332 lb.-ft. of torque, while simultaneously dropping the 0-60 time to under five seconds and increasing the top speed to 186 mph. The additional power is found with the installation of a new exhaust and some clever ECU tweaks, while the suspension has been replaced with the firm's sports setup that was tuned on the Nurburgring's North Loop by touring car hot shoe Manfred Wollgarten.

The body kit, comprised of a new front spoiler, side skirts, rear wing and roof mounted spoiler, supposedly do wonders for high velocity hoonage, while a set of 19x18.5-inch Type IV "BiColor" wheels wrapped in 225/35R19 rubber keep things planted at speed. Naturally, the interior benefits from a few choice pieces of trim in either aluminum or carbon fiber.

All the details are in the press release after the jump and you can check the gallery below for a handful of high-res images.

Europeans have been privy to luxury small cars for decades, but since gasoline has always been much cheaper here in the States, we've been stuck with mostly unathletic luxury barges. Three dollar per gallon gasoline is changing that paradigm quickly, and smaller high-end vehicles are finally hitting our shores. Perhaps the most highly anticipated one is the BMW 1-Series, with its well-known brand pedigree and the same engines found in the 3-Series.

BMW is pulling out all the stops to ensure that the 1-Series coupe and cabriolet are successful in the US, and the marketing push reaches all the way to the stop-start button. To commemorate the beginning of the 1-Series, BMW is engraving each and every stop-start button with "Year One of the 1". The phrase pretty much says it all, and enthusiasts waiting in line for the spry little Bimmer are probably already committed to buying the smallest RWD vehicle in America with or without the special message. We're looking forward to taking a 135i out on public roads, and we'll let you know if we actually notice the forgetful little phrase embedded into the overplayed stop-start button.

[Source: CarScoop]