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A new entry-level car from a premium European brand will be washing up on our shores when the BMW 1-Series arrives carrying a price tag slightly under $30,000. Much the same way as Volvo's looking to its bobbed-tail C30 to recruit younger buyers into the fold while offering an appropriately flavored confection of a car, the 1-Series has the task of winning customers who would love a Roundel on the hood, but can't swing the 3-series. Having done the truncated poop deck on the E36 318ti, BMW decid
BMW fans in the United States have long been clamoring for an opportunity to buy the 1-series, which until recently was thought to be a Europe-only car. Now that we know that a few two-door versions will be available in the U.S. in 2008, we're thrilled to see a convertible undergoing testing.
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