128i

BMW's 1-Series does not smirk at you and say "don't hate me because I'm beautiful." No, this small Teut is easy to deride on appearance; one look has you hating it because it's not beautiful while so many of its past brethren have ...

Click above for a few images leading up to Rampfest.As jaded pseudo-journalists, viral marketing campaigns have lost some of their grimy allure over the last few years. But BMW's latest attempt to get the masses pumped about the imminent launch of the 1-series coupe in the U.S. has so much ...

Click above for a gallery of pics.The numero-uno forum for all things 1-series got a hold of BMW's brochure for its upcoming line of performance parts, and as suspected, much of the kit originally seen on the tii concept will be available through authorized BMW dealers.The photos we posted last ...

click above for more high-res live shots of the BMW 1 Series ConvertibleThe final reveal in BMW's three-movement press conference was a drop-top version of its perfectly-sized 1 Series. While some in the audience might have preferred that the preceding female dancers had instead lost their tops, ...

The BMW 1-Series is on the verge of being sold here in the U.S., which means the multimedia blitz is on its way. With automakers getting more creative to capture buyers attention, spots are getting more high tech, and less reality based. BMW brass have recognized the trend, and the end result is a ...

After centuries of counting on eight reindeer (unless there is fog), it appears as though Santa Claus has instead opted for the internal combustion engine. To traverse the sometimes tight airways around metropolitan areas, good ol' Saint Nick decided the nimble nature of the BMW 1-Series was ...

You've heard this shtick before, but with oil prices hitting record highs – again – most automakers are making a play at bringing more frugal offerings to market. In the case of BMW though, we're a bit disjointed on the idea. Sure, the 1-series is the company's second best seller in ...

The man behind the MINI's launch in 2001, Jack Pitney, is heading up the marketing effort for BMW's new 1-series in the U.S., and he's hoping that the same warm reception granted to the MINI will be duplicated with the new 1.A first run of anything, whether it's a comic or a car, seems to carry a ...

Click image for 37 hi-res shotsThe leak-riddled embargo on BMW new entry-level 1-Series coupe finally lifts today. By now, you've already seen many of the photos, a video or two, and read the official press releases. To recap the basics, here's what's in store for the US model: On sale Spring ...

Click the image above for more pics.Those incorrigible folks over at 1addicts threw up several more "official" pics of the 1-series coupe, along with BMW USA's press release (dated for 6/30/07 - oops!), which is posted below the fold.Now that we've got some official information to work off, we know ...