$1.5M


Kelley Blue Book values CARS star at $1.5 million

In a bit of creative (if liberally stretched) cross-brand marketing, Kelley Blue Book, the folks responsible for helping consumers evaluate the value of all things four-wheeled, have teamed up with Walt Disney and Pixar to offer assessments of how much the animated stars in CARS are worth. The upcoming film, slated to hit theatres June 9 will star Lightning McQueen, a 200-mph racer KBB believes is worth $1.5 million, the most expensive valuation in the guide's history. KBB executive editorial director and market analyst Jack R. Nerad also ... Read more →

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