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First Drive: 2009 Suzuki Equator

Suzuki has chosen a rather dubious time to enter the pickup truck market with the 2009 Equator. As you are surely aware, trucks and SUV sales are way down from their apogee a few years back, and small cars like the ones that have historically filled Suzuki showrooms are all the rage. So, why would the Japanese automaker even bother with a mid-sized pickup truck based on the Nissan Frontier? That's a good question, and we aimed to find out when we grabbed the keys to Team Yellow's first-ever real pickup contender in the U.S. Read on to see what the Suzuki Equator has to offer. © ... Read More

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    Suzuki Equator
    Chicago Preview: Suzuki bringing three Equator concepts to Windy City. Again.
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    At last year's Chicago Auto Show, Suzuki showed off three versions of its reworked Nissan Frontier pickup, the Equator. The three concepts were the RMZ-4, Quad and Quay, which represented trucks to haul a superbike, a quad and a boat, respectively. Since then, we've driven an Equator and heard that the production truck will sell for $17,995. Flash ...

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    Suzuki Equator
    Autoblog Podcast #87
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    The Chicago Auto Show wasn't that eventful, but that's what we lead off Autoblog Podcast episode #87 with. The Challenger was the biggest deal, followed by the Denali XT, and then a bunch of inconsequential things. We did find ourselves talking about the Suzuki Equator and the Ford Transit Connect, too. We give you our first up close and personal ...

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    Suzuki Equator
    Chicago 2008: Suzuki Equator ready to tackle new frontiers
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    click above to view high-res gallery of the Suzuki EquatorSuzuki's Gene Brown showed the automaker's rebadged Nissan Frontier named the Equator today at the 2008 Chicago Auto Show. The Suzuki Equator is set to go into production by the end of this year and should deliver a decent truck experience, seeing as how it is based on the already proven Frontier and ...

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    Suzuki Equator
    Autoblog Podcast #86
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    Episode #86 of the Autoblog Podcast is well-caffeineated. We spend a good bit of time talking about the excitement that's filled the Autoblog garage lately. Damon used a handily available Audi R8 as a chase car when we went to drive the Tesla Roadster, and Alex has been sampling the Subaru Tribeca and STI, as well as a rogue Volvo S80. John has been having ...

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    Chicago '08 Preview: Official rendering of Suzuki Equator released
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    click above image to enlargeAfter this rendering of the Suzuki Equator pickup was published a bit early in the March/April issue of Truck Trend magazine and then scanned and published all over the internet, Suzuki decided it might as well let the public have a good luck at the truck instead of staring at a crappy scan. Thus, it has released the official ...

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    Chicago '08 Preview: Suzuki Equator shown in Truck Trend
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    Truck Trend is quickly becoming a thorn in the side of a couple automakers, first by spilling the beans about the 2009 HUMMER H3T in its March/April issue, and now by revealing details about the new Suzuki Equator in the same issue. The rebadged Nissan Frontier is set to make its official debut next week at the Chicago Auto Show, and the illustration ...

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    Suzuki Equator
    Chicago '08 Preview: How the show is shaping up...
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    The Chicago Auto Show -- assumed by at least one journalist to be Detroit's greatest threat -- is a scant two-and-a-half weeks away. That means it's time for the first bits of info on the vehicles that will be showcased in the million-plus square feet of McCormick Hall.The not-so-sexy debuts will include the Chevrolet Traverse (or whatever it ends up being ...

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    Suzuki Equator
    Nissan-built Suzuki pickup confirmed
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    Nissan is all about collaboration with its competitors, as evident by the rumor today that it could enter into an agreement with Chrysler to co-develop cars, trucks and engines. Japan's third largest automaker partnered up with Suzuki in 2006, and as Mike Levine from Pickuptruck.com figured out, one big collaboration that has resulted is a new mid-size ...

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    Suzuki Equator
    Suzuki Equator mid-size pickup slated for Chicago debut
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    Suzuki Grand Vitara Pickup Concept from 2000 Tokyo Motor ShowSuzuki is the little automaker with pluck, having galantly reached its ambitious goal of selling 100,000 vehicles in the U.S. last year. Soon another model with join Suzuki's lineup, and it's probably not what you think. Pickuptruck.com is reporting that the Japanese automaker will likely debut a ...

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