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Justin Timberlake named new Audi "brand ambassador"

Dec 16th 2009 9:58AM - 78 Comments

All we really want to do at this moment in time is make a never-ending series of N'Sync jokes. But we don't know any. So instead, let's talk about how Audi has just picked Justin Timberlake to be their new spokesman. What's JT doing specifically? ...

Branding automakers' success

Mar 21st 2005 11:36AM - 1 Comment

Brandweek.com takes on the car companies and how they've failed to maintain the importance of their brand identity. Many of our readers might not be shocked by the commentary of how stalwarts like Mercedes have lost their way but it is an ...

BMW considering 'green' brand

Jan 22nd 2008 7:03AM - 14 Comments

As expected, the recently adjusted U.S. CAFE requirements have put pressure on automakers. Specifically brands focused on performance and luxury must do the most to change their impact on the environment. One company that falls into this category is ...

Nissan to invest in Infiniti brand

May 31st 2005 5:45PM - 7 Comments

Last week, Nissan released details of its new plan to revitalize and renovate its Infiniti dealerships.  In much the way that Nissan has sought to standardize its primary brand dealers in the US, it is also planning to do the same with ...

Poll: Best brand tagline?

Mar 14th 2006 9:30AM - 54 Comments

This poll is inspired by an article on Autoweek’s website about the best and worst taglines ever. According to the article the most memorable taglines are those included in our poll below. After discovering that Ford’s been using its ...

Rover brand to live on

Apr 12th 2006 8:57AM - 2 Comments

BMW said Tuesday that it is "in discussions with several parties" interested in buying the rights to the Rover brand name. Two of the suitors are Chinese rivals SAIC and Nanjing Auto, both of which ended up with a piece of MG Rover when ...

REPORT: Chrysler to make Ram its own brand

Sep 24th 2009 6:26PM - 62 Comments

When a report came out earlier this week regarding Fiat's intentions for Chrysler (making it a Cadillac competitor), Dodge (focusing on driving dynamics) and Jeep (being, well, Jeep), one semi-iconic nameplate was left out of the discussion: Ram. ...

Scion brand finally headed to Canada next September

Oct 31st 2009 2:18PM - 46 Comments

It's official: Scion is headed to the land of Bob and Doug. Toyota's sub-brand will arrive in 45 dealerships in Montreal, Toronto and Vancouver ten months from now, in September 2010. Scion's full model range will be offered -- xB, xD, and tC -- ...

BREAKING: Koenigsegg backs out of Saab purchase, brand future up in the air

Nov 24th 2009 11:27AM - 120 Comments

2010 Saab 9-5 – Click above for high-res image gallery After riding in on a white horse, Koenigsegg Group AB has pulled out of negotiations to buy Saab from General Motors, leaving the Swedish automaker's future very much in doubt. In a ...

Asian brands increase worldwide shares

Jan 7th 2006 6:00PM - 5 Comments

This report came out of Redcliff.com, an Indian news source. A study done by the U.S. branch of KPMG a Swiss cooperative of various member companies, notes that profitability in the automotive industry will decline or flatten over the next five ...

Rumormill: GMC brand getting the axe?

Jun 20th 2008 1:32PM - 90 Comments

This has been a big year for GM's organization alignment, with President Fritz Henderson opening up about the brand issue snafu and the appointment of four brand czars. HUMMER was meant to join forces with Cadillac and Saab in a premium channel, but ...

New things in store for the HUMMER brand

Dec 20th 2005 4:30PM - 4 Comments

Thanks to the H3, HUMMER experienced a 93 percent increase in sales this year. The (relatively) small SUV packed such a big punch that company execs are mulling expanding the brand. Brand manager Susan Docherty says that, despite the rise in ...

Wagoner: HUMMER is the only brand for sale

Nov 14th 2008 11:59AM - 47 Comments

General Motors CEO Rick Wagoner has confirmed that HUMMER is the only brand in the automaker's portfolio that's up for sale. Many believed that Saab's days were also numbered and the Swedish brand would be getting out from under the corporate ...

Officially Official: Dodge splits off Ram brand with new exec appointments

Oct 5th 2009 11:00AM - 67 Comments

Rumors floating around since mid-summer that Chrysler would split the Dodge car and truck businesses into two separate units are now a reality. Chrysler Group LLC now consists of four brands: Chrysler, Jeep, Dodge Car and Dodge Ram. In early ...

REPORT: Electric Infiniti will stay true to brand's performance roots?

Nov 24th 2009 10:30AM - 32 Comments

After spending a product cycle honing its image, Infiniti doesn't want to to compromise it's standing in the luxury automobile set -- not even for its electric vehicles. That is why the "compact, high-performance, four-seat luxury Infiniti with ...

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Autoblog Podcast #157: Mike Levine trucks along with us.

Mike Levine from PickupTrucks.com joins Chris, Sam, and Dan this week and gets a chance to talk about cars, too! 

 
 

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