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In the latter part of the 1990s, Toyota realized it had a problem on its hands. Although its sales had been climbing steadily for years, the average age of its customers was also climbing. That's fine in the short term, but over the long haul if a company isn't attracting some younger clientele into its showrooms, sales will eventually begin to dry up. After several years of unsuccessfully trying to attract more youthful customers with cars like the Echo, the Japanese behemoth tried a new tack in early 2003. That was when Toyota announced a new brand called Scion that would be targeted ... Read More

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Chicago Auto Show: Scion's xB gets bigger and less boxy (w/ VIDEO!) 1170954060

click above image to view XX high-resolution images of the redesigned Scion xB var digg_url = 'http://digg.com/design/2008_Scion_xB_First_VIDEO_and_94_high_res_images'; Scion VP Mark Templin claims that his company is more in touch with its buyers than any other brand, and what xB owners wanted even more than another Toyota-sponsored group hug (or Second ...
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Chicago Auto Show: Scion xB and xD info leaked early 1170861240

In a move that can only be deemed as stupid, lazy or incredibly devious, Car & Driver published images and information on Scion's redesigned xB and all-new xD more than a day and a half before the car's are scheduled to be debuted here in Chicago. The info went live last night but wasn't discovered until an industrious member of the ScionLife forum ...
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Spy Shots: 2008 Scion xB 1170107880

We get tipped off to a lot of spy shots, some taken by professionals and others snapped with the nearest Treo handy. We've never received spy shots like these, but hey, they get the job done. These spy shots, which have been converted to a negative of their original files, were posted on the ScionSmoke.com forum last night. We inverted them to have a black ...
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Redesigned Scion xB and new xD set to debut in Chicago 1169309040

Auto show season is in full tilt boogie and the latest news is that Scion intends to debut two new vehicles at the Chicago show next month.The first vehicle will be a redesign of the rolling toaster known as the xB, which may share some design cues with the t2b that debuted in New York in 2005. The other vehicle set to be unveiled in the Windy City is the ...