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Scion First Drives
Scion is a brand of youth-oriented automobiles operated by Toyota. Founded in 2002 specifically for the North American market, the brand launched with two models that were direct imports from the Japanese domestic market. The lineup has since expanded to include the mini iQ and FR-S sports car.
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0First Drive: 2013 Scion FR-S [w/video] 1335369420
We Finally Sample Scion's Irresistible Lightweight At Home Five months ago, we flew nearly 11 hours to spend a fleeting afternoon with the highly anticipated Scion FR-S at Japan's Sodegaura Forest Raceway, a track located just outside of Tokyo. Last week, we were in the air for less than an hour en route to Las Vegas to spend a much longer day with the ...
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First Drive: 2013 Scion FR-S [w/video] 1323709020
Accomplished Sports Coupe Rekindles Hope For Scion When it comes to wringing out a performance car, nothing beats track time. Public roads are crowded, chock full of regulations and policed. Race circuits are lawless expanses of curvy asphalt with just one golden rule: Keep it on the pavement. Under invitation from Scion, we loaded into a widebody 777 ...
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First Drive: 2012 Scion iQ 1311177360
Scion's Supermini Outsmarts Smart Despite a flurry of media attention at launch, sales of the Smart ForTwo have done a nosedive since its Stateside debut in 2008. Unsurprising, considering you could strap a lawnmower engine onto Yao Ming's left rollerskate and build a better car. But the ForTwo wasn't a failure of vision, it was a botched execution. Yet ...
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First Drive: 2011 Scion tC is a bolder swipe at Generation Y 1281110520
NOTE: Our first drive report of the 2011 Scion tC was originally published at 9am EST when Toyota's embargo lifted. We didn't want you to miss it, so check it out below. There's no demographic that's targeted more often than young, affluent males. Though these buyers may not have quite as much expendable income to throw at new car purchases than say ...
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Review: 2008 Scion xB 1193164200
In the latter part of the 1990s, Toyota realized it had a problem on its hands. Although its sales had been climbing steadily for years, the average age of its customers was also climbing. That's fine in the short term, but over the long haul if a company isn't attracting some younger clientele into its showrooms, sales will eventually begin to dry up. ...
