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Saturn News

Saturn was a brand of General Motors chosen to be sold or shut down following the automaker's emergence from bankruptcy in July 2009. The brand was ultimately shut down after a sale to the Penske Automotive Group fell through. Started in 1985, the very first Saturn automobile was sold in 1990. The brand operated outside of the existing GM structure at the time with its own assembly plant and dealer network. A selling strategy of "no-haggle" pricing and remarkable customer service earned the brand a loyal following early on.

Saturn Vehicles:

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    Saturn
    REPORT: GM may let dealers sell remaining "non-core" vehicles as used with big discounts
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    You've seen the dealer commercials before. "Now is the time to buy.... year end sale!" Well, if you want the Pontiac or Saturn of your dreams, this really is the best ever time to deal because it's literally the last chance to get a new vehicle from these brands. The Wall Street Journal reports that General Motors is offering dealers $7,000 in cash for ...

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    Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]
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    The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker ...

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    REPORT: Kia Forte Koup may get brand's first-ever turbo
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    As General Motors' Saturn brand ushers its owners toward orphan-make status, at least one company is swooping in to pick at the bones of its carcass. Kia has been doing well lately, unlike nearly everyone else, its sales actually grew this year. The brand has been adding dealers by picking up ex-Saturn stores and looks to continue building market share ...

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    REPORT: All GM brands to go on sale this week
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    The holidays are coming and everything must go! So says GM's VP of sales Susan Docherty. "All of our efforts will be to sell down our remaining 2009 inventory." Docherty is expecting all the 2009 cars to be cleared out by January, 2010. The big sales, starting this week, each get their own names. Chevy is having a "Red Tag Sale," Buick-GMC are going with ...

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    STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM
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    Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), ...

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    Saturn
    VIDEO: Saturn's demise? We blame Jim Gaffigan*
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    When the deal to sell Saturn to Penske Automotive fell through, there were likely a lot of surprised people at General Motors' Detroit, MI headquarters. Penske released a statement saying that the reason the deal fell through after months of good faith negotiations was that a suitable post-GM supply of vehicles could not be found. However, after ...

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    Why Saturn Failed - Autoline on Autoblog with John McElroy
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    In the early 1980s General Motors launched a top-secret program to figure out how it could build a small car to successfully compete against the Japanese automakers. It was called the S-car program and the results of this study shocked top management at GM. It conclusively proved General Motors could not profitably build a small car in the United States ...

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    BREAKING: Penske walks away from Saturn deal, brand to "wind down"
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    Saturn fans will be saddened to hear that the brand is about to be history. Penske Automotive Group (PAG) and General Motors have been in the final stages of negotiations to transfer the brand, but late this afternoon, both parties issued statements that Penske was walking away from the deal. The reason cited by Penske for the deal's demise is ...

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    From the Clutches of the Grave: Saturn Vue 2-Mode Hybrid rated at 27/30 mpg by EPA
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    While perusing the EPA's fuel economy listings, one of our readers stumbled across a vehicle that we didn't even know had been rated. The 2-Mode Hybrid version of the Saturn Vue had initially been scheduled to go into production in November of 2008. However, as General Motors careened toward financial apocalypse, many product programs were put on hold or ...

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    Saturn
    Saturn Vue 2-mode hybrid rated at 27/30 mpg by EPA, will never be built
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    One of our readers was was perusing the EPA's fuel economy listings and stumbled across a vehicle that we didn't even know had been rated. The two-mode hybrid version of the Saturn Vue had been scheduled to go into production in November 2008. However as General Motors careened toward financial apocalypse, many product programs were put on hold or ...

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    Saturn
    REPORT: Penske talking to Renault to supply vehicles to Saturn
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    Remember the rumor that Roger Penske is looking to bring Renault back to America via his recently-procured network of Saturn dealerships? Consider it a rumor no more, as the deed has been confirmed by none other than Renault's chief operating officer Patrick Pelata, who said in a recent interview: "He is looking for cars to sell. He has looked at all car ...

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    Saturn
    REPORT: Penske to complete Saturn deal by September
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    Penske Automotive Group may have reached a tentative deal go acquire the Saturn brand from General Motors back in June, but the negotiations may take until the end of September to be finalized. PAG founder Roger Penske mentioned on a conference call that the deal had to take a back seat to GM's bankruptcy proceedings, but with chapter 11 out of the way, ...

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    Saturn
    REPORT: The Sky has a limit after all, as GM Kappa production ends
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    Old saying: The flame that burns twice as bright burns only half as long. Having driven our share of Pontiac Solstice and Saturn Sky roadsters, we can't honestly declare them to be brightly burning flames. Oh, they have their good points, but the market's worst folding top mechanism and rampant parts-sharing to keep costs in check have taken their toll on ...

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    Saturn
    REPORT: Saturn Vue plug-in replacement SUV on track, GM considering electric city car
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    We've known for a while now that the technology that was to power the Saturn Vue plug-in hybrid would outlive GM's ownership of the brand and be ported over to another brand. The two-mode hybrid powertrain from the Vue Hybrid will likely become available in another GM product sometime in 2011, but what about the PHEV version? According to a report in ...

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    REPORT: GM recalling over 44,000 Saturn Vue crossovers because of sticky door handles?!
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    Some 44,451 Saturn Vue models from the 2008 model year are being recalled, and yours might be a part of the action if it has body-color door handles. What's the deal? According to the National Highway Traffic Safety Administration, the handles may stick, preventing the door from properly latching. NHTSA says an unbelted occupant could tumble out of the ...

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    Kia reportedly takes a liking to Saturn retailers
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    Most Kia dealerships are in rural and second-tier urban areas because real estate in markets like New York and Chicago are just too expensive. With the contraction of Ford, GM and Chrysler dealerships in those areas, Kia retailers are finding that now is the time to enter the big time.In particular, Kia appears to be interested in Saturn dealerships. Kia ...

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    Saturn
    Saturn's future under Penske: electric cars might move to front of the line
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    Now that Penske has agreed to buy Saturn from GM, the big question is what will happen to the brand's vehicles. The agreement between the two companies stated that GM would keep building the Aura, Vue, and Outlook models for Penske on a contract basis and, as we heard earlier, the plug-in Vue Hybrid powertrain will be moved over to the Equinox. In the ...

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    Saturn
    Confirmed: GM and Penske outline deal for Saturn - Aura, Vue, Outlook to live on
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    Confirming a report we posted on earlier today, General Motors has reached a preliminary agreement to handover the Saturn marque to the Penske Automotive Group. In GM's official statement after the jump, the automaker says that the memorandum of understanding would entitle Penske to the brand's 350+ dealerships, the rights to the name and its associated ...

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    Saturn
    BREAKING: GM reportedly agrees to sell Saturn to Penske
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    According to The New York Times, General Motors has come to terms with a consortium led by industry icon Roger Penske to sell its ailing Saturn brand. The agreement, which is expected to be announced later today, will apparently see Penske add Saturn brand and its stand-alone showroom network to his existing portfolio of 310 global dealers.Penske, as you ...

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    Telesto Ventures' bid for GM's Saturn division thick with Chrysler talent
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    The General Motors appendage known as Saturn is scheduled to be scalpeled off sooner rather than later. What happens to the mass once it has been removed from its host is still uncertain, though there are apparently groups interested in the shiny metal entrails. GM has reportedly whittled the roster of buyers it might let Saturn go to down to two or three, ...

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