Rolls-Royce Director of Global Communications Richard Carter tells me that his storied employer is "a company that does not chase volume." In a perfect world, mused Carter, the carmaker would sell "one less" of its ultra-luxury vehicles than the fast-expanding world market demands.
Downsizing is a relative term – especially when it comes to a Rolls-Royce. But that's just what the British luxury automaker did with the release of the Ghost in 2010. Sure, it's over seventeen and a half feet long (over eighteen in Extended Wheelbase form), but that's still shorter than the 19 feet the standard Phantom stretches, and that much shorter than the twenty-foot-long Phantom EWB.
Some of the protagonists placed on the tiny battlefield of action sports cameras are the JVC Adixxion, Sony Action Cam, Ion Air Pro, Contour +2 and GoPro Hero3 HD. The first three are in their infancy, the Contour recently upgraded to next-gen status and the big-daddy Hero3 about to ship as a third generation, specs-busting model.