Kerkorian's boy says Ford should offload Mercury, Volvo {Autoblog}

May 9th 2008 3:22PM A sale of Mercury would be the death of Ford. Probably a worse move than when it sold of it's Heavy Truck and Ag equipment divisions. One reason being that all of Mercury's models are the same as Ford's, with a different logo on their grill. A Chinese or Indian company could move production overseas, and probably sell the same product as Ford for half the price, not to mention the dealer base, and brand awareness already achieved. I believe a sale of Volvo would be a smart move, if possible, Ford needs to focus on it's core brands.