Ford fears add complexity to Jag and Land Rover bidding {Autoblog}

Jul 23rd 2007 11:28AM BMW suffered by making the same mistake, when it bought Rover. Paranoid about a losing its brand appeal in the UK, by taking a heavy handed approach to restructuring Rover, it lost the lot. If it had sorted out Rover engineering, production and management 'back home', the brand would be a success story today.

It's also debatable how much UK 'value' remains for Ford to protect. The Jaguar and Land Rover brand names will always be British but most component production has long since left these shores!