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Yes, it is quite symbolic. In this age of Millennials putting off driving and "peak car" sales being replaced by car sharing and other mobility, it is time for Zipcar to arrive in Motor City. The Detroit automakers may be seeing strong sales these days, but that's not expected to last forever.

It's not exactly a surprise, but that hipster on the barstool over there will be more miffed if you take his iPhone or laptop than his car. That is, if he owns a car at all.

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