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Volvo Trucks roll down the catwalk (down the catwalk, yeah)

by Noah Joseph (RSS feed) on Jul 8th, 2008 at 8:28AM

Click for hi-res gallery of Volvo Trucks clothing Trucker chic isn't exactly the same in Europe as it is in America, where every tool with a practical-joke or retro-themed television show is punkin' out the mesh-backed trucker hats. Case in point: the new apparel collection launched by Volvo Trucks. Although the fashion-forward collection might seem more aligned with Volvo's latest passenger cars than commercial vehicles, remember that, since 1999, the two divisions are separately owned (one independent, the other by Ford... for now) and both share the same name and logo. Commendably, Volvo... Read More

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