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You Know, For the Kids: Volvo Motorsport launches children's racing gear

by Noah Joseph (RSS feed) on Jul 9th, 2009 at 8:00AM

Volvo Motorsport Collection – Click above for high-res image gallery Any automaker – besides Little Tikes or Hotwheels – that tries to market to kids may find itself wasting precious advertising dollars. But as far as family cars go, Volvo seems to have made a name for itself making the safest vehicles in which parents – you know, the ones actually paying for and driving the car – can shuttle their kids around from school to karate class. Just ask any of the mothers sitting sideline at soccer practice and they'll tell you as much. That may go some way towards... Read More

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