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Air Bag: Volvo moves from safety to fashion accessories

by Noah Joseph (RSS feed) on Oct 23rd, 2008 at 7:59AM

Okay, we know automotive merchandizing has grown into a big business these days, but surely this has gone too far. After Volvo trucks came out with their own fashion line (in case you missed that), Volvo cars has introduced... a purse. Perfect for all those soccer moms rolling around in Swedish station wagons, sure, but where does it end? The handbag was designed by Ilse Crawford – we're supposed to know who that is – and is made of the same perforated white leather available in the S80, V70, XC70 (um, those are all different versions of the same car) and the XC90 sport-ute. Don't... Read More

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