Volkswagen has sneakily announced plans to put the Beetle Dune Concept from the 2014 Detroit Motor Show into production in 2016. The confirmation didn't come in a press release as long as your arm (as is the norm among German automakers). Instead, it came as almost an aside during a promotional video for the high-riding Bug. And it isn't only going to be limited to the coupe like the concept either; a convertible version is also on the way.
Volkswagen Beetle Dune Concept
- Noah Joseph
- Apr 29, 2014
Sub-brands are emerging as the latest trend, particularly among German automakers. BMW has rolled out its new i family of electric vehicles. Audi looks poised to spin the TT off into its own line with added bodystyles. Mercedes-Benz is expected to bring the Maybach name, once its own brand, back as a model designation at the top of the S-Class range. And now Volkswagen is rumored to be planning more retro models to follow in the footsteps of the Beetle.