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Toyota AU euthanizes TRD

by Jonathon Ramsey (RSS feed) on Dec 19th, 2008 at 6:01PM

Toyota of Australia's TRD performance arm was launched two years ago to give the brand a little flavor and add a third factory tuner option to the long-standing battle waged between Holden's HSV and Ford's FPV. Bowing with the Aurion TRD and HiLux TRD, the brand haven't exactly set the Outback on fire. Two years and just 888 sales later -- about one-fifth of HSV's depressed sales this year alone -- TRD Australia is closing up shop. Neither car ever really took off with industry pundits, being called out for a number of perceive failings. All of that -- including an economic downturn --... Read More

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