Toyota RAV4 EV
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  • Toyota RAV4 EV
  • Toyota RAV4 EV
  • Toyota RAV4 EV
  • Toyota RAV4 EV
  • Toyota RAV4 EV
  • Toyota RAV4 EV
  • Toyota RAV4 EV
  • Toyota RAV4 EV
  • Toyota RAV4 EV
  • Toyota RAV4 EV
  • Toyota RAV4 EV
  • Toyota RAV4 EV
  • Toyota RAV4 EV
  • Toyota RAV4 EV
  • Toyota RAV4 EV
  • Toyota RAV4 EV
  • Toyota RAV4 EV
  • Toyota RAV4 EV
  • Toyota RAV4 EV
  • Toyota RAV4 EV
  • Toyota RAV4 EV
  • Toyota RAV4 EV
  • Toyota RAV4 EV
  • Toyota RAV4 EV
  • Toyota RAV4 EV
  • Toyota RAV4 EV
  • Toyota RAV4 EV
  • Toyota RAV4 EV
  • Toyota RAV4 EV
  • Toyota RAV4 EV
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    Toyota is working with satellite-television provider DirecTV on hyper-targeting TV advertising for the automaker's RAV4 electric vehicle in an effort to more efficiently boost sales for the limited-volume model, Bloomberg News reports. DirecTV run RAV4 EV ads specifically in the Los Angeles, San Diego and San Francisco, where the SUV is sold, and may further be able to hone in on potential buyers based on information from credit cards and other sources of subscriber data. The broadcaster will be

    Recent reports, including ours, have incorrectly stated the 2012 RAV4 EV will only be sold to fleet and car sharing organizations. Though we now know that's not true, we'd like to set the record straight by quoting an official response from Toyota about the inaccurate reports:

    For the sake of argument, let's posit that a Mitsubishi i is too odd looking for your tastes, a Nissan Leaf is still a bit too compact, and that your idea of a perfect battery-powered vehicle is something crossover-shaped. Well, you're in luck because the Toyota-Tesla Motors partnership is set to release its RAV4 EV in early 2012, right? Well, yes, and, in some critical ways, no.

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