• Image Credit: Copyright 2013 Noah Joseph / AOL
  • Image Credit: Copyright 2013 Noah Joseph / AOL
  • Image Credit: Copyright 2013 Noah Joseph / AOL
  • Image Credit: Copyright 2013 Noah Joseph / AOL
  • Image Credit: Copyright 2013 Noah Joseph / AOL
  • Image Credit: Copyright 2013 Noah Joseph / AOL
  • Image Credit: Copyright 2013 Noah Joseph / AOL
  • Image Credit: Copyright 2013 Noah Joseph / AOL
  • Image Credit: Copyright 2013 Noah Joseph / AOL
  • Image Credit: Copyright 2013 Noah Joseph / AOL
  • Image Credit: Copyright 2013 Noah Joseph / AOL
  • Image Credit: Copyright 2013 Noah Joseph / AOL
  • Image Credit: Copyright 2013 Noah Joseph / AOL
  • Image Credit: Copyright 2013 Noah Joseph / AOL
  • Image Credit: Copyright 2013 Noah Joseph / AOL
  • Image Credit: Copyright 2013 Noah Joseph / AOL
  • Image Credit: Copyright 2013 Noah Joseph / AOL

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    Like a television-broadcasting company covering the Olympics, Toyota is looking to market its future in hydrogen fuel-cell vehicle production by taking the personal approach. In this case, the Japanese automaker is telling the backstory of Jackie Birdsall, an engineer at Toyota Technical Center who Toyota says is "obsessed" with fuel-cell technology.

    Toyota has an undeniable vested interest in seeing its hydrogen sedan succeed when it goes on sale in the US next year, so it's no surprise that the company's North American CEO, Jim Lentz, says that he's got more hope for the car now than ever before. And if we remember ways that others in the company, like Bob Carter, have loudly sung hydrogen's praises, we have to assume that positivity is running awful high in Torrance. In fact, Lentz said that the US side of the company is far more excited

    When Toyota first conceptualized a gasoline-electric hybrid vehicle for mainstream Americans to drive, the initial response was pretty skeptical. Still, through relentless engineering and solid product after solid product, Toyota has built the Prius brand into the dominant force in the hybrid car market.

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