Chief brand strategist at Fiat Motors
  • Chief brand strategist at Fiat Motors
  • The guy in charge of Fiat's brand strategy used to have it all figured out. He had Ferrari, Maserati and Alfa Romeo firing on all cylinders, while Fiat proper was quickly becoming a respectable alternative to the powerhouse brands of Europe. Now, the Fiat brand master has to contend with product-starved Chrysler, Dodge and Jeep. Talk about your fixer uppers. Someone's in for a long summer.
Rick Wagoner's therapist
  • Rick Wagoner's therapist
  • The Ricker was long one of the world's most powerful chief executives, and now he's forced to sit on the sidelines while the company he knows and loves is about to be ripped into smaller, more profitable pieces. That's a tough spot to be in, but not as tough as the job of the shrink who has to listen to some of the world's most depressing problems. (Photo by MICHAEL KAPPELER/AFP/Getty Images)
GM debt holder
  • GM debt holder
  • Talk about a tough pill to swallow. You've put money into a company that has been one of the world's biggest corporations for most of its 100 years, and you're about to get pennies on the dollar for your investment. Banks, hedge funds, pensions and ex-GM employees are combining to lose much of the $27 billion that they poured into the General these past few years. To top it off, you've got auto task force thugs breathing down your neck, telling you that you have to take it with a smile. We can't think of a better reason to hold off on that trip to Disney World. (Photo by Michael Heiman/Getty Images)
President of the Pontiac fan club
  • President of the Pontiac fan club
  • When summer arrives, car shows aren't far behind. Some of the best, most memorable cars of yesteryear come from the soon to be defunct Pontiac brand, and for guys and gals driving down Woodward Ave. in a cherry GTO, this year will be bitter-sweet. The summer will be much worse for the head of the Pontiac fan club. No more GM sponsorships, no models to look forward to, and you have to live with the fact that Pontiac finally got a car worthy of muscle car status in the G8, and now the RWD sedan is going down with the ship. (Photo by Scott Olson/Getty Images)
Anyone in Chrysler PR
  • Anyone in Chrysler PR
  • The PR staff at any automaker is in charge of spinning the news in a positive light. But how do you spread joy in the face of bankruptcy and a third owner in a little over two years? How about a product pipeline that is as bare as any in recent memory? When's the next launch? Grand Cherokee in a little under a year? These are lean times in Pentastar land, and nobody is more hip to that than the PR guys. The guy at Chrysler in charge of new employee orientations is getting more action than the PR staff. (Photo by Bill Pugliano/Getty Images)
Commission-based new car salesman
  • Commission-based new car salesman
  • Talk about your tough summer. Try making a living by selling cars on commission. Sales are down 30% over 2008, and almost 50% verses 2006. Then, the people who are actually buying head straight to the used car lot. If you do get a customer, chances are you're so hard up for a sale, you're willing to cut into your profits to move some metal. Is it 2011 yet? (Photo by Scott Olson/Getty Images)
Bob Lutz sparring partner
  • Bob Lutz sparring partner
  • Bob Lutz has been in the auto industry for longer than most of us have been alive. He's been an executive for much of that time, too, so we're doubting the Maximum one is hurting for cash right now. What may be hurting is whoever gets in his way after the former car czar of GM left the company and now watches his hard work picked apart by the anti-Auto Task Force. (Photo by Christof Koepsel/Bongarts/Getty Images)
President of the United States
  • President of the United States
  • President Obama is in a lose-lose situation. If he lets GM and Chrysler go quietly into the night, unemployment jumps by leaps and bounds as potentially millions of jobs linked to the auto industry go away forever. If he saves the beleaguered companies, he's advancing socialism and killing the free market. Outside of the auto industry, the economy is still in the tank, there are two wars being waged, and North Korea is detonating nuclear bombs. And he just quit smoking. Ouch. (Photo by JIM WATSON/AFP/Getty Images)
Flight attendant in coach who has to tell Jim Press that he's not eligible for free beef teriyaki dinner
  • Flight attendant in coach who has to tell Jim Press that he's not eligible for free beef teriyaki dinner
  • After years of winning big at Toyota, Chrysler's Jim Press has to wonder why he picked this stage of his career to go domestic. His company is bankrupt, he's trying desperately to learn Italian as quickly as possible, and he can't even fly in a corporate jet. With Chrysler living off of Government cheese, the man probably has to sit in coach with the rest of us. The poor flight attendant who has to tell Mr. Press that the hot towels, the mini bar and in-flight meals is not available to him anymore is in for a very long flight to Turin. (Photo by JIM WATSON/AFP/Getty Images)
Guy at Autoblog in charge of bankruptcy posts
  • Guy at Autoblog in charge of bankruptcy posts
  • 2009 has been a long year, and sometimes it seems like we've covered more bankruptcy talk, cancelled vehicle programs, closed plants and brands for sale than we have new vehicle introductions. We're excited for another great summer, but if we could pass up the hot weather and fun events to get back to happier times, we'd be pretty tempted to pull the trigger.

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