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Tokyo 2009: Suzuki Alto Concept tries to be a cooler kei

by Jonathon Ramsey (RSS feed) on Oct 22nd, 2009 at 7:00AM

The Suzuki Alto concept is The Kei You Would Never Suspect: unassuming looks belie the fact that this is car Suzuki is going to use to reach a wider audience. The exterior – which, frankly, looks like a ton of other itty bitty already plying on Japan's streets -- has been subtly tweaked to subtly lure in male and female buyers in a wider age group than the current car attracts. According to the company, the Alto concept "points to the future of the minivehicle by combining newly honed performance with minivehicle economy and user-friendliness," with "styling that appeals to people... Read More

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