Bloomberg reports Tata may introduce more expensive vehicles based on the automaker's low-buck Nano in an attempt to lure more buyers. As the company discovered, even the world's least wealthy drivers aren't interested in a vehicle marketed as the world's cheapest car.
Tata Nano Gold Plus
- Jeff Glucker
- Sep 20, 2011
Tata is looking to play with both sides of the automotive pricing coin. On one side, it has the Nano, which is arguably the least expensive new automobile on the planet. In its native India, the Nano can be had from around $2,500, and it's been reported that an updated version would run around $7,000 if sold in North America. Now, however, there is now a special new version of the Nano which raises costs a bit. How does $4.6 million sound?