• A custom Tata Motors' 'Nano' car, is seen adorned in gold, silver and gemstone trimmings during its unveiling in Mumbai on September 19, 2011. The World's first Gold jewellery car, claimed by Tata, is made from 80 kilograms of 22 karat gold, 15 kilograms of silver, and numerous gemstones. AFP PHOTO/ Punit PARANJPE (Photo credit should read PUNIT PARANJPE/AFP/Getty Images)
  • The Tata Motors 'Nano' car crafted in gold, silver and gem stones during its unveiling in Mumbai, India, Monday ,Sept. 19, 2011. This version of the compact car, which was launched two years ago as the world's cheapest car in its original form, is claimed to be first gold jewelry car and made from 80 kilograms of 22 karat gold, 15 kilograms of silver, and numerous gemstones. (AP Photo/Rajanish Kakade)
  • A custom Tata Motors' 'Nano' car, is seen adorned in gold, silver and gemstone trimmings during its unveiling in Mumbai on September 19, 2011. The World's first Gold jewellery car, claimed by Tata, is made from 80 kilograms of 22 karat gold, 15 kilograms of silver, and numerous gemstones. AFP PHOTO/ Punit PARANJPE (Photo credit should read PUNIT PARANJPE/AFP/Getty Images)
  • A custom Tata Motors' 'Nano' car, is seen adorned in gold, silver and gemstone trimmings during its unveiling in Mumbai on September 19, 2011. The World's first Gold jewellery car, claimed by Tata, is made from 80 kilograms of 22 karat gold, 15 kilograms of silver, and numerous gemstones. AFP PHOTO/ Punit PARANJPE (Photo credit should read PUNIT PARANJPE/AFP/Getty Images)
  • A custom Tata Motors' 'Nano' car, is seen adorned in gold, silver and gemstone trimmings during its unveiling in Mumbai on September 19, 2011. The World's first Gold jewellery car, claimed by Tata, is made from 80 kilograms of 22 karat gold, 15 kilograms of silver, and numerous gemstones. AFP PHOTO/ Punit PARANJPE (Photo credit should read PUNIT PARANJPE/AFP/Getty Images)
  • Tata Group chairman Ratan Tata stands next to a custom Tata Motors' 'Nano' car, seen adorned in gold, silver and gemstone trimmings, during its unveiling in Mumbai on September 19, 2011. The World's first Gold jewellery car, claimed by Tata, is made from 80 kilograms of 22 karat gold, 15 kilograms of silver, and numerous gemstones. AFP PHOTO/ Punit PARANJPE (Photo credit should read PUNIT PARANJPE/AFP/Getty Images)
  • A custom Tata Motors' 'Nano' car, is seen adorned in gold, silver and gemstone trimmings during its unveiling in Mumbai on September 19, 2011. The World's first Gold jewellery car, claimed by Tata, is made from 80 kilograms of 22 karat gold, 15 kilograms of silver, and numerous gemstones. AFP PHOTO/ Punit PARANJPE (Photo credit should read PUNIT PARANJPE/AFP/Getty Images)
  • Ratan Tata, chairman of Tata Group, stands next to a custom Tata Motors' 'Nano' car, seen adorned in gold, silver and gemstone trimmings, during its unveiling in Mumbai on September 19, 2011. The World's first Gold jewellery car, claimed by Tata, is made from 80 kilograms of 22 karat gold, 15 kilograms of silver, and numerous gemstones. AFP PHOTO/ Punit PARANJPE (Photo credit should read PUNIT PARANJPE/AFP/Getty Images)
  • A worker removes a curtain on the Tata Motors 'Nano' car crafted in gold, silver and gem stones during its unveiling in Mumbai, India, Monday ,Sept. 19, 2011. This version of the compact car, which was launched two years ago as the world's cheapest car in its original form, is claimed to be first gold jewelry car and made from 80 kilograms of 22 karat gold, 15 kilograms of silver, and numerous gemstones. (AP Photo/Rajanish Kakade)
  • Journalists gather around the Tata Motors 'Nano' car which is crafted in gold, silver and gem stones during its unveiling in Mumbai, India, Monday ,Sept. 19, 2011. This version of the compact car, which was launched two years ago as the world's cheapest car in its original form, is claimed to be first gold jewelry car and made from 80 kilograms of 22 karat gold, 15 kilograms of silver, and numerous gemstones. (AP Photo/Rajanish Kakade)


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    Bloomberg reports Tata may introduce more expensive vehicles based on the automaker's low-buck Nano in an attempt to lure more buyers. As the company discovered, even the world's least wealthy drivers aren't interested in a vehicle marketed as the world's cheapest car.

    Tata is looking to play with both sides of the automotive pricing coin. On one side, it has the Nano, which is arguably the least expensive new automobile on the planet. In its native India, the Nano can be had from around $2,500, and it's been reported that an updated version would run around $7,000 if sold in North America. Now, however, there is now a special new version of the Nano which raises costs a bit. How does $4.6 million sound?

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