TAG Heuer makes a watch worthy of the McLaren MP4-12C
by Noah Joseph (RSS feed) on Jan 20th, 2011 at 7:58AM
Try to equate TAG Heuer with an automaker and you might come up with Porsche. After all, one of its most famous products is called the Carrera, and the legendary Steve McQueen wore one on film while piloting his Heuer-sponsored Porsche 917 around the Circuit La Sarthe. But in reality, the Swiss watchmaker is much closer to McLaren. Heuer took on the TAG name when Mansour Ojjeh acquired the watchmaker. His company, Techniques d'Avant Garde (TAG), built the Porsche turbo engines that powered McLaren's F1 cars through the mid 80s to back-to-back world championships. Today, TAG Heuer is... Read More
