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REPORT: Subaru spokesman concerned that RWD Toyobaru could dilute brand identity

by Damon Lavrinc (RSS feed) on Dec 17th, 2009 at 7:26PM

It should come as no surprised that Subaru -- a brand that's made its name in the States for offering rugged, all-wheel drive vehicles -- is a little wary about bringing its own version of the RWD Toyobaru to the U.S. Speaking with Wards Auto, Subaru spokesperson Michael McHale said, "We're an all-wheel drive brand," going on to say that, "If it doesn't affect the core of the brand, maybe we'd bring it in as an interesting option." Although we've yet to seen the Subaru variant of the Toyota FT-86, the rebodied version is expected to debut sometime in 2010, with both examples going on... Read More

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