Stuck in Park: Smart trying to rejuvenate brand with... foil stickers
by Dan Roth (RSS feed) on Apr 4th, 2010 at 9:32AM
Any press release dated April 1 is a potential disinformation landmine, but news of Smart's latest attempt to make the ForTwo enticing seems legit. The diminutive Smart ForTwo has fallen on its face in the North American market, down 61 percent this March versus last year, and judging from the latest bit of groundbreaking marketing from Smart's UK outpost, the word is out that there's not much "there" there. Adding stickers and interior customization options to a car that's having a tough time in the marketplace is the auto sales equivalent of adding a cute kid to the cast of a failing... Read More
