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Hyundai reveals Prada edition Genesis ahead of Seoul debut

by Noah Joseph (RSS feed) on Mar 31st, 2009 at 2:40PM

The devil may wear Prada, but what does he drive? Playing the field, the Italian fashion house has jumped into bed with both Audi and Hyundai for its foray into the automotive sphere. The outcome of Prada's venture with Audi has yet to be realized, but Hyundai has revealed this special edition Genesis Sedan it developed with Prada, previewed last November, for debut at the upcoming home-market Seoul motor show.The Genesis Prada you see here is a one-off, painted a matte-finish purplish-blue with a white "saffiano" leather interior featuring illuminated floors and door panels, along with... Read More

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