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SEMA 2010: Rhys Millen, Mummbles Marketing and DUB bow at the altar of Equus

by Jonathon Ramsey (RSS feed) on Nov 3rd, 2010 at 3:21PM

Ten years ago, when Hyundai came to SEMA for the first time, it did so with Tucson and Veracruz models with wacky appliques. Now, like Jay Z, they've rolled up Big Pimpin' with three Equus luxocruisers dressed and dropped by the likes of Rhys Millen, Mummbles, and DUB magazine. The Mummbles Marketing steed, nicknamed the "Elegant Equus," has had its outside, inside, wheels, brakes, suspension and engine reworked. Among the extensive changes are an SPA turbo for the V8 with an S-Max intercooler and wastegate, as well as a Nitrous Express kit blowing out through a Magnaflow system, an Air... Read More

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