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Report: VW CEO says Seat getting its last chance

by Zach Bowman (RSS feed) on May 18th, 2010 at 10:01AM

It's no secret that Seat is the dimmest bulb in the Volkswagen classroom. The beleaguered Spanish manufacturer squandered a total of $138 million in the first quarter of this year alone – more than double what the next two least profitable brands in the German manufacturer's lineup lost. In a last-ditch effort to get Seat back on its feet, VW has announced that it will both expand the company's offerings and spread the brand outside of Spain. The plan is the brainchild of James Muir, the company's new CEO as of September of last year. Many of the problems currently afflicting Seat... Read More

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