Scuderia One by Cabestan: Ferrari watch for Ferrari owners - at a Prancing Horse price
by Noah Joseph (RSS feed) on May 10th, 2010 at 8:32AM
Ferrari's ever-expanding branding initiatives took a hit recently when the Italian automaker and racing team split with its watchmaking partner, Panerai. Apparently the collaboration wasn't doing much for either brand, so they called it quits. But it appears Maranello may be learning from its mistakes with this new collaboration. What you're looking at here is a pre-production rendering of the next Ferrari timepiece. It's the brainchild of renowned watch designer Jean-Francois Ruchonnet, and will be produced by exclusive Swiss watchmaking atelier Cabestan. Based on some of Ruchonnet's... Read More
