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Rolls-Royce revels in the customization options most of its customers spring for

by Noah Joseph (RSS feed) on Jan 26th, 2012 at 11:02AM

If you're going to shell out for a brand new Rolls-Royce, you're going to want to get it exactly the way you want it, right? Right. And that's the case for the majority of buyers even of the (relatively) more accessible Ghost as it is of the higher-end Phantom range. In fact, Goodwood reports that 56% of buyers of the Ghost (including the extended wheelbase model) opted for some measure of personalization direct from the factory. Intriguing as those numbers are – and as helpful as they've been to the BMW division's bottom line – they still pale in comparison to the proportion... Read More

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