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Hyundai pulls out of all motorsports in North America [UPDATE]

by Chris Paukert (RSS feed) on Sep 27th, 2012 at 9:31AM

Following word from Rhys Millen Racing that its main sponsor, Hyundai, is withdrawing support from its Formula Drift and Global RallyCross Championship campaigns, the Korean automaker has confirmed to Autoblog that it is ceasing all motorsports support programs in North America. With Hyundai building sales and financial momentum not just in NA but in virtually all markets in which it competes, the timing of the pullout from racing seems curious, but Hyundai reportedly wants to focus on new marketing strategies. Hyundai never really attempted to crack mainline motorsports series here in... Read More

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