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GM says Chevy Equinox and Traverse rolling in conquest buyers

by Jeremy Korzeniewski (RSS feed) on Jul 29th, 2010 at 2:29PM

Sales – any kind of sales, regardless of who they are made to – with the possible exception of those made to fleets – are the ultimate all-important measuring stick for every automaker in the world. No matter how much the press or the public says they like a vehicle, if nobody is buying it, it's a flop. But some sales are even more important than others. For instance, General Motors has sent out a press release specifically flaunting the number of so-called conquest buyers that are purchasing its latest Chevrolet Equinox and Traverse crossovers. Apparently,... Read More

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