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J.D. Power: Styling biggest reason people reject Acura

by Jeremy Korzeniewski (RSS feed) on Dec 22nd, 2010 at 7:25PM

It's no secret that the corporate schnoz adopted in recent years by Acura is, shall we say... controversial. But whether or not it's helping or hurting sales is up for debate. On one hand, the brand's 24-percent increase in sales in 2010 over the previous year has Honda's luxury division outpacing the gains of its rivals. On the other hand, nearly everyone's 2009 sales figures went down the economic toilet, and J.D. Power reports that exterior styling is the number one reason new car shoppers are rejecting the marque, followed closely by Acura's interior styling. Perhaps tellingly,... Read More

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