Skip to main content

Automakers tussle over owners of 'orphan' makes

by Chris Tutor (RSS feed) on May 10th, 2012 at 8:29AM

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car. R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining... Read More

Autoblog iPhone App
Shop for a vehicle