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Report: Audi may have passed Mercedes in Q1 global sales, but BMW is still #1

by Chris Shunk (RSS feed) on Apr 13th, 2010 at 12:32PM

Audi outsold Mercedes Benz globally in the first quarter of 2010; a big deal considering it was the first time the four-ringed automaker had ever accomplished such a feat. But while Audi was finally able to pass its crosstown rival in sales, the German automaker is still longing for the title of the top luxury brand in the land. Automotive News reports that BMW announced final Q1 sales of 265,809 vehicles, besting Audi by an anorexic 1,709 units for the three month period. BMW saw a global sales increase of 14 percent compared to the same period of 2009, buoyed by strong sales of its... Read More

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